Trilingua

Overview

In 2018 I moved back to Spain and started an academy persuing my love of languages. This language school allowed international students to live in Gran Canaria and to participate in outdoor activities while learning Spanish. It also promoted the enjoyment of local culture.

For this project, while I was living in China, I commissioned the logo to Nines, a very talented illustrator, so I could start promoting the school overseas. This fox represents being smart,daring and the playfulness of language learning. 

Once the logo was defined, I worked on the branding guidelines for my school; detailing the colour scheme, typography and imagery style.

During the next years, regular content was posted on social media, enhancing the virtues of my language immersion, I used to share tips on how to study languages, quick posts about grammar tips, and videos with short lessons and even cooking recipes. I used to make that content from scratch and to edit those videos myself, always respecting the branding guidelines and keeping the consistency in all platforms.

During the pandemic the school had to go fully online. There was a set of videos and imagery I had to prepare to offer e-learning lessons on the website, adapting to the new circumstances.

For the comic strips sections of the course, the serious tone was kept but we added details to keep it realistic. I created illustrations of characters for different modules. We wanted to represent sensitive subjects in comic style and we needed the protagonists to be relatable, for a young person to feel the connection to the situations portrayed in them.