Slab Architects

SLAB Architects is a design-led practice providing sustainable and minimalist architectural services. Their website was restructured to remove unnecessary clutter, streamlining sections, and creating a more intuitive user experience. 

The goal was to reflect their minimalist principles, representing the elegant designs with high priority in the imagery.

This client’s website was originally built over a decade ago, and it needed modernising. Alongside a whole redesign plan, I developed a new branding strategy, to match the new chapter in their business.

Branding

I created a new logo, drawing inspiration from the original concept featuring a Slab font, combined with an asymmetrical “A.” This design embodies a modern and minimal aesthetic, reflecting creativity and innovation while maintaining elegant lines. The result is a balanced composition that bridges traditional and contemporary design principles.

These are a few samples from the Branding & Style Guide.