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This programme was designed to help all students understand sexual consent, promote effective communication and respectful relationships.

It won Gold in ‘Excellence in the Design of Learning Content’ in the Learning Technologies Awards 2017.

Details

2016 and 2017
Epigeum part of Oxford Press

Categories

Visual Design
Branding

Overview

This online course was commissioned to Epigeum as a higher education training to help students’ wellbeing. As a part of the production team, I was in charge of the design and illustrations. Alongside the other designer, we had to find the tone of the course, before we could start defining the graphic elements and the way we would represent it. We wanted to convey sensitive information in an entertaining way while being rigorous.

mind map
Once we had a rough idea of the direction we wanted to go in, we collected images for our moodboard, in order to try to find the right visuals for the course. We wanted it to have personality and appeal to young audiences without being too frivolous. There were some concepts that we had to reject since they were too binary (plug and hole symbols). On the other hand we wanted to have illustrations in order to have more freedom and stick figures were the best idea since they could be a more ambiguous representation, however we also liked the photo collage.
mood board
A few mockups with the chosen concepts were created, we weren’t so sure about them, geometric shapes for the banner felt a bit boring and clinical, grunge aesthetic wasn’t our favourite and the collage effect seemed a bit busy.
mock ups
We decided to go for a friendly style, represented by a vivid palette of colour, alongside the stick figures from the video animations and black ink lines. The elements of the course are hand drawn, similar to doodles on a notebook with a hint of colour.
New icons were designed for the information pods, making them more appealing and distinctive.
course style

For the comic strips sections of the course, the serious tone was kept but we added details to keep it realistic. I created illustrations of characters for different modules. We wanted to represent sensitive subjects in comic style and we needed the protagonists to be relatable, for a young person to feel the connection to the situations portrayed in them.

comics

After its successful release, the course evolved to a more serious tone. Colours and graphics were adjusted to convey a different look.

second version consent matters
second version consent matters mobile

For the comic strips sections of the course, the serious tone was kept by adding more defined characters and scenarios. We wanted to represent sensitive subjects in comic style and we needed the protagonists to be relatable for a young person to feel the connection to the situations portrayed in them.

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